Do you respond to online reviews about your small business? Here's why you should, regardless of whether they're positive or negative read more
Thursday, March 18, 2021
Leverage These 3 Channels to Make the Most of Your Online Event
Thinking of hosting a virtual event? There’s a lot of prepwork and decisions to make if you want to ensure your virtual event is successful, but luckily there are plenty of tools out there to help you out. A common way to make the most of your online event is to leverage the power of various social media channels. Here are some common ones that you can use to your advantage:
Of course, tweeting about your upcoming event and getting people to participate with hashtags about the event is a great way to get the word out, but what can you do during the actual event? Many event hosts will live tweet the event to get people interested and potentially get them to jump in mid-event. Decide on some hashtags to grab people’s attention and strategically utilize them throughout the event.
Instagram’s story feature is a great way to keep people updated about the event with small snippets of presentations and activities. Instagram also lets you save the story to your profile so people can check out the story at any time in the future.
Twitch
Live streaming your event on a variety of different channels is a good way to get as many eyes on the event as possible. Twitch is becoming an increasingly popular streaming platform, but you can also livestream on Youtube, Facebook, and more.
Online Events Platforms
If virtual events are something you plan on holding often, an online events platform is going to be your best option. An online events platform can give you a plethora of tools that you can use to make your event the best it can be. Many of these online events platforms allow you to easily and seamlessly integrate the tool with many of the other platforms we’ve outlined above.
In addition to integrating with a variety of different platforms, they also give you tools for organization, planning, promoting, and much more. Utilizing the power of one of these platforms is going to be the ultimate solution to making your virtual event successful.
Read a similar blog about b2b events here at this page.
Friday, January 29, 2021
Promising Data from Rapid Testing Study Could Offer Events a Way Forward
In September 2020, EventMB reported on an innovative event bubble that used rapid testing to screen guests. The idea has since taken off, and a controlled experiment was even done at a Barcelona concert. What have we learned so far? read more
Hosting the Perfect Virtual Event to Boost Sales
Even before the pandemic hit, businesses were slowly migrating towards virtual events. Not only are they more attractive from a budgeting sense, they're far more accessible too. The difference between a wildly successful virtual event and a zoom call with your mother-in-law is all in the planning. And this is no easy feat either. But if you're reading this, it's because you're a challenger who decided to pull yourself up by your bootstraps and adapt.
And the world we must adapt to is one in which we can't shake hands or see half of each other's faces. Not only does this make meeting new people and making lasting impressions incredibly more difficult, but couple those struggles with the daunting task of planning and executing a virtual event, and you barely have enough time to squeeze in lunch. So let's explore how you can save time while still hosting an engaging and powerful event.
Start by creating an informative landing page with all the who, what, where, when, and whys of your event where attendees can register. And be sure to make registering enticing (you've got to give a little to get a little). Get the word out on social media with engaging content that links back to your landing page, and be sure to notify colleagues who may be interested.
Once you've generated a guest list, you'll need an excellent email-sequence to stay in touch. The last thing you want is to put in all this work and only have the speakers show up (embarrassing)! While you can always send a mass email, Statista's study shows that personalized emails deliver 6x higher transaction rates. Make sure your audience feels as unique as your event will be. And this goes for after it's all over too.
Following up after your event is just as important as promoting it. Be sure to leave a lasting impression and thank your registrants (even if they didn't attend). It's not a bad idea to hire a graphic designer at this stage, or you can use an intuitive virtual event planning service like Circa to save time and generate insightful engagement data.
And remember, even if this event isn't everything you dreamed it would be, that's okay! The beauty of digital conferences is their accessibility. Reflect on what went right, reassess your goals, and the next will be even better.
If you’re looking for an event management tool, visit this website.
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