Promising Data from Rapid Testing Study Could Offer Events a Way Forward

In September 2020, EventMB reported on an innovative event bubble that used rapid testing to screen guests. The idea has since taken off, and a controlled experiment was even done at a Barcelona concert. What have we learned so far? read more

Hosting the Perfect Virtual Event to Boost Sales

Even before the pandemic hit, businesses were slowly migrating towards virtual events. Not only are they more attractive from a budgeting sense, they're far more accessible too. The difference between a wildly successful virtual event and a zoom call with your mother-in-law is all in the planning. And this is no easy feat either. But if you're reading this, it's because you're a challenger who decided to pull yourself up by your bootstraps and adapt.

And the world we must adapt to is one in which we can't shake hands or see half of each other's faces. Not only does this make meeting new people and making lasting impressions incredibly more difficult, but couple those struggles with the daunting task of planning and executing a virtual event, and you barely have enough time to squeeze in lunch. So let's explore how you can save time while still hosting an engaging and powerful event.

Start by creating an informative landing page with all the who, what, where, when, and whys of your event where attendees can register. And be sure to make registering enticing (you've got to give a little to get a little). Get the word out on social media with engaging content that links back to your landing page, and be sure to notify colleagues who may be interested.

Once you've generated a guest list, you'll need an excellent email-sequence to stay in touch. The last thing you want is to put in all this work and only have the speakers show up (embarrassing)!  While you can always send a mass email, Statista's study shows that personalized emails deliver 6x higher transaction rates. Make sure your audience feels as unique as your event will be. And this goes for after it's all over too.

Following up after your event is just as important as promoting it. Be sure to leave a lasting impression and thank your registrants (even if they didn't attend). It's not a bad idea to hire a graphic designer at this stage, or you can use an intuitive virtual event planning service like Circa to save time and generate insightful engagement data.

And remember, even if this event isn't everything you dreamed it would be, that's okay! The beauty of digital conferences is their accessibility. Reflect on what went right, reassess your goals, and the next will be even better.

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